Joe’s thirst for knowledge has brought him tremendous success, including the $100M Spotify deal. We'll also take a look at the things he's not doing so well, and bundle all of this information into a case study that's applicable to your own monetization. In that light, we're going to talk about what Joe Rogan could be doing to monetize his brand and content, all within the constraints he's placed on himself. But I also think the data will show that making a $100-million deal is never too bad of a decision. When he first signed the deal, some were saying that Rogan himself was making a larger mistake than Spotify. What could Joe Rogan have done to not be tied to Spotify? He's always wanted freedom, so how could he have created his own subscription service that still would have been competitive against the likes of YouTube, Spotify, and Apple Podcasts?.Spotify dropped $100 million for exclusive rights to Joe Rogan's podcast-should they have?.And it's not just for podcasters-business creators like us and our media site Recur, as well as a host of other creatives could benefit from this concept. The idea of "subscribing" to someone, whether by agreeing with their views or following their content, is becoming more in vogue. And we're talking about a hypothetical Joe Rogan subscription. This week, we're talking about a little-known podcaster, who is also a UFC commentator-former host of Fear Factor, and stand-up comedian.
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